Keyword optimization tool

Conventional wisdom is that to get your site ranking well on Google, you need to (among other things) optimize your web site or at least a page for a particular keyword or keyword phrase. But how do you decide which is the best keyword to go for? Let’s say you sell jewellery, would it be best to name your page and optimize for “custom jewellery”, “handmade jewellery” or “unique jewellery”? which of those phrases is searched for most and how do you find out? Guru Creations has a freeware tool that will do the research for you.
Enter your main keyword phrase as well as secondary keywords if you’d like, and the GC keyword analyser will analyse the keywords and give you a report on how often people search for them on Google, Yahoo and MSN.
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