Get Backlinks With the Backlink Tool

One way of increasing traffic to your website is to get backlinks. This is a time consuming task. Finding the sites where you might be able to get backlinks from is the first chore. The tool below will help get you started.

Enter search terms that are relevant to your site in the box below and you will get a list of web sites and directories online that will likely allow you to add a link to your site in their directory.

For example, if your web site offers investment advice, try entering “financial services” or “investment advice” and you will likely get a series of sites that have financial services directories that you can add your site to. This will help you get both traffic and a better search engine ranking but it will take time and perseverance. When you have exhausted the potential backlinks from your first search, come back and enter another keyword or phrase.

When you add your site to link directories, try to use your keyword in your Title description and link text to better feed the search engine spiders. a link to your site with the phrase “Financial advice from Enterprise Consulting” will do much better for you in the long run than simply “Enterprise Consulting” The former will tell Google what your site is about whereas the latter just tells it the name of your site.

Searchmetrics Report

This site’s search metrics report will grade your website in search engine  optimization terms. This is a pretty extensive report that covers all the usual Pagerank, keyword visibility as well as website loading speed, Alt attributes and more. There are many of these types of tests all over then net but you will tend to find that each one gives you one more piece of information that the last one missed. The test can take several minutes to complete so it’s best to start it before a coffee break.

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Check Website Load Time

Site Timer is an online web tool to measure the length of time it takes to load a website, it breaks down each element and gives you a detailed report. Expected elements that it doesn’t find (such as a favicon for example) are highlited in red.
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Backlink Checker plus

 
BacklinkWatch.com will check backlinks (how many sites are linking to your website) to any site you give it. One unique aspect of this tool is that it will give you some useful info about the backlinks.

Anchor Text
This is the clickable text that links to your site. Anchor text containing a keyword or phrase that is important to your site will help you rank higher in search engines for that keyword. Let’s say you have a movie review site called www.what-i-saw-at-the-movies.com. A link with the anchor text "movie reviews" will, in the long run, help your site get a higher ranking when people search for movie reviews than anchor text with just your URL in it which will only help you rank higher when people search for your exact URL.

PageRank

This is how Google ranks your site on a scale from 1 to 10. The higher the number the more weight Google gives to links on the site. You want to get backlinks from sites with a high Page Rank as it wil in turn help your site’s PageRank. For more on Pagerank see here

OutBound Links (OBL)

How many other links does that site have? Ideally you want links from sites with fewer OBLs as the more links there are, the less valuable search engines think they are.

FLAG

This will let you know whether your backlink has any flags on it such as ‘nofollow’ which will tell search engines not to follow the link, and thereby not sharing any of their pagerank with your site. Although ‘nofollow’ links will still help you get traffic, they are not as valuable as ‘do follow’ links (the default, with no flag)
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Compare Search Results

Goscout let’s you compare search results by checking your search terms in 2 different search engines of your choice on one page.

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Search Term Report

Semrush gives you either the top organic keywords for a given website (organic meaning not paid for) or the reverse; enter a keyword and it will show you related keywords and the top ranking websites and their landing pages (But this part you can do on any search engine)

This web tool also gives a fair amount of other stats and info including (where available) the cost per click, the trending of the keyword (how many searches over time) and search volume.

If you register you will be shown more results and will be able to download XLS or CSV spreadsheets.

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Hundred’s of Site testing tools

The Test Everything website offers an incredible amount of tests divided into the following 8 categories:

• CSS and HTML validators
• SEO tools
• Social services
• Web proxies
• Network tools
• Text tools
• Image tools (works only with Image URLs)
• Miscellaneous tools

Enter the website you want to check, select the tests you’d like to perform and hit "test website"

If you use Firefox with the Linky Addon you can see each test result in separate tabs.

Click on "more options" and you can download a bookmarklet so that you can go back and redo the same tests again down the road.

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Site Analysis Tool

Quarkbase will gladly tell you all it knows about any site you ask it about. It even found out how many times my site appeared in Twitters and when, but here’s the impressive part, the twitters were linking to my site using a TinyURL. It also gives you all the regular info, such as popularity, social bookmarks, reviews, comments on it, RSS subscriber counts, reach, blog mentions, registrar info and more.

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Essential reading for Webmasters

If you haven’t done so already you really should have a look at Matt Cutts’ blog. He is an engineer at Google and his blog is full of pearls of wisdom about search engine optimization. When trying to learn how to rank better in Google you can’t do much better than reading advice from an insider.

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